The core team of the Annual World Protocol Matters Conferences represented by

Are delighted to announce the official venue of WPM2026: NGM DÜRER in Budapest, Ajtósi Dürer sor 21. (NGM is the abbreviation for Ministry for National Economy, the event will take place in a government building).

A Strategic Destination & Professional Partnership

Often referred to as the „Pearl of the Danube„, Budapest has unique blend of majestic elegance and forward-thinking innovation that provides an unparalleled backdrop for our theme: „The Future of Protocol and Diplomacy”.

The head organisers are honoured to announce that the Organisation of International Protocol Professionals (OIPP), as closest WPM partner in the joint UN mission, has joined to co-organise this event to ensure this unprecedented international protocol gathering ever hosted in the region, featuring high-ranking personalities and dignitaries will be a professional milestone in our field.

Enhanced Value and a Special Treat

While WPM together with OIPP continue to operate as nonprofit entities—meaning travel and accommodation remain self-funded for all—the selected venue offers distinct advantages. Budapest provides a highly sophisticated environment at a more accessible cost than other capitals in Europe. This is particularly beneficial for those traveling from great distances or staying for the intensive 2-day professional training following the conference.

Furthermore, as a token of appreciation, OIPP is preparing a special cultural treat exclusive to our international speakers and partners, designed to showcase the unique heritage and hospitality of Hungary in a memorable way.

Conference Target Audience:

Conference Theme @ Content

As military and economic tensions continue to challenge the established international order, soft power has become an increasingly essential instrument for fostering trust and long-term influence. As we highlighted at WPM 2025 Conference opened by Former President of the Republic of Austria, Co-Chair of the Ban Ki-moon Centre for Global Citizens, H.E. Dr. Heinz Fischer, protocol itself is a fundamental expression of soft power, a tool that supports UN Sustainability Goals. This year, we will broaden our focus to include the role of diplomacy & bilateral negotiations, and the relevance of multilateral co-operations and organisations, further enriching the scope of the conference.

Our speakers shall examine how a comprehensive institutional brand strategy—spanning business, culture, sustainability, innovation, communication, and even sports—can support international actors in navigating an ever more complex and volatile global landscape. In an era of rapid globalization and technological disruption, protocol remains the invisible architecture of international engagement. This new theme encapsulates how traditional diplomatic etiquette is evolving to meet contemporary challenges, ensuring seamless interactions amid geopolitical shifts, digital transformations, and cultural convergences.

Conference Participation & Format

WPM 2026 – PARTICIPANTS LOGISTICS GUIDE

11–13 May 2026 • Budapest, Hungary

NGM Dürer – Conference Venue

Address: 1146 Budapest, Ajtósi Dürer sor 21.
Located in the City Park (Városliget) district, near Heroes’ Square, House of Music and the Museum Quarter.

Access

Arrival in Budapest

AirportBudapest Ferenc Liszt International Airport (BUD) Distance to city center: 25–35 minutes by taxi.

Transport Options

Essential Information for First‑Time Visitors

Language: Hungarian is the official language. English is widely spoken in hotels, restaurants, and central districts.

Local CurrencyHungarian Forint (HUF) Cards are widely accepted; small cash is useful for taxis, markets, and kiosks.

Time ZoneCEST (UTC+2) in May.

Electricity: 230V, plugs Type C & F (European standard).

Tipping: 10% is customary unless service charge is included.

Safety: Budapest is considered safe; normal urban precautions apply.

Weather in May: Mild and pleasant: 18–24°C Light jacket recommended for evenings.

Accommodation Recommendations

All hotels listed are 3–4 star, suitable for international guests, and selected for proximity and convenience. Apart from these, there are many appartments, boutique hotels you my choose from via Booking.com.

  1. Hotels Within Walking Distance (5–15 minutes)
  1. Hotels Within 10 Minutes by Taxi or Public Transport

 Nearby Cultural & Historical Sites (15–20 minutes on foot)

The conference venue is located in Budapest’s City Park (Városliget), one of Central Europe’s richest cultural districts. Within a short walk, participants can explore:

Getting Around Budapest

Public Transport: Efficient network of metro, trams, buses, and trolleybuses.

Taxis

Dining & Practical Tips

Food: Hungarian cuisine is hearty; vegetarian and international options widely available.
Tap water is safe to drink.

Shops & Services

Cultural Notes for Visitors

Final Preparations

To ensure smooth participation:

Conference Venue

Here is an informal photos of the networking area / sandwich lunch just next to the conference hall (main entrance from Ajtósi Dürer street is to the left)

The Sanctuary of Protocol

This year’s edition under the title „The Future of Protocol and Diplomacy” will be held in a unique and inspiring venue: a former sacred site, a beautifully restored chapel that now functions as a high-end conference hall.

Its architectural grace and historical resonance provide a symbolic backdrop for a gathering dedicated to tradition, innovation, and the evolving role of protocol in a rapidly changing world.

POST WPM CONFERENCE EVENT:
ADVANCED MANAGEMENT PROGRAMME ON PROTOCOL LEADERSHIP AND DIPLOMACY (GLOBAL EDITION)
14-15 MAY, BUDAPEST

ICPD London in partnership with Organization of international Protocol Professionals , will host a two‑day intensive international training programme for an African delegation of more than 30 participants, immediately following the conference. The first day will feature a full‑day workshop held at the conference venue, while the second day will include a Study Tour to Vienna, with the purpose of visiting the United Nations offices. The delegation is composed of senior government and state officials, representatives of municipal and city administrations, as well as protocol experts.